The right words in the right places

The right words in the right places

In Tune PR’s motto (besides ‘amplifying awareness’) is ‘Putting the right words in the right places’. Too many times, though, the wrong words go in the wrong places. Sometimes, because it is felt there is nothing to be done. Two examples....
Reads, experiences, and listens 2: A collection

Reads, experiences, and listens 2: A collection

In January 2025, we published a blog post of a series of book recommendations by author and broadcaster Nihal Arthanayake, which he had posted on his Instagram account across the month. We follow this up here with further recommendations from other sources: In Tune PR...
AI: Coming Storm or less smart than a house cat?

AI: Coming Storm or less smart than a house cat?

As I sat in the cab of an Only Pay What It Weighs van at Greenwich Integrated Waste Facility, I reflected on what Artificial Intelligence (AI) can’t do. AI can’t sit in a cab as its two-person crew unloads fly-tipped rubbish (including eleven mattresses...