by Darren Weale | Feb 28, 2026 | blog, PR
Public Relations (PR) is essentially a very human activity. Yes, you can automate aspects of it, you can use portals to get news out, and currently you can certainly use Artificial Intelligence (AI) in a growing number of ways, including, weirdly, confidante and...
by Darren Weale | Dec 18, 2025 | blog, PR
As 2025 closes, we can reflect in a rather seasonal way and cite pantomime, that great British theatrical entertainment tradition with Dames, ‘Look-behind-you’s’, dastardly villains and happy endings, often involving a dashing Prince, as (yes,...
by Darren Weale | Oct 29, 2025 | blog, PR
No plan? No PR! We work in a lot of fields, one being the Small and Medium Sized Business (SME) sector. Our experience shows that frequently SME’s don’t actually have a plan for what they’re doing. Yes, there may have been a business plan at some...
by Darren Weale | Sep 29, 2025 | blog, Media
“Forming opinions from a diverse set of sources provides often much-needed perspective and empathy”. says Darren Weale, Founder of In Tune PR. “The print and other media have long been accused, often accurately, of one bias or another, but digital...
by Darren Weale | Aug 23, 2025 | blog, Media
I recall early on during the pandemic and the lockdowns that followed the rush to acquire personal protective equipment (PPE), items such as sanitisers, protective gloves and, particularly, masks. A portion of those supplied turned out not to be fit for purpose,...
by Darren Weale | Mar 23, 2025 | blog
In Tune PR’s motto (besides ‘amplifying awareness’) is ‘Putting the right words in the right places’. Too many times, though, the wrong words go in the wrong places. Sometimes, because it is felt there is nothing to be done. Two examples. One, a Waterstones bookshop...
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