by Darren Weale | Mar 23, 2025 | blog
In Tune PR’s motto (besides ‘amplifying awareness’) is ‘Putting the right words in the right places’. Too many times, though, the wrong words go in the wrong places. Sometimes, because it is felt there is nothing to be done. Two examples....
by Darren Weale | Dec 5, 2024 | blog
You can invest time, money, or belief. Where are yours going? Our Founder, Darren Weale, recently posted on LinkedIn as below: “In the last few days I invested my time in attending a recording of Emma-Louise Boynton’s Sex Talks podcast with...
by Darren Weale | Oct 23, 2024 | blog
As I sat in the cab of an Only Pay What It Weighs van at Greenwich Integrated Waste Facility, I reflected on what Artificial Intelligence (AI) can’t do. AI can’t sit in a cab as its two-person crew unloads fly-tipped rubbish (including eleven mattresses...
by Darren Weale | Aug 28, 2024 | blog, CSR, Positivity, PR
PR is about raising awareness in the right places and with the right people at the right times. That can also incorporate changing behaviours – much of the time, buying behaviours – and language. Frankly, the one of these that is most typically valued is...
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