AI: Coming Storm or less smart than a house cat?

AI: Coming Storm or less smart than a house cat?

As I sat in the cab of an Only Pay What It Weighs van at Greenwich Integrated Waste Facility, I reflected on what Artificial Intelligence (AI) can’t do. AI can’t sit in a cab as its two-person crew unloads fly-tipped rubbish (including eleven mattresses...
Changing behaviour and language

Changing behaviour and language

PR is about raising awareness in the right places and with the right people at the right times. That can also incorporate changing behaviours – much of the time, buying behaviours – and language. Frankly, the one of these that is most typically valued is...