by Darren Weale | Feb 28, 2026 | blog, PR
Public Relations (PR) is essentially a very human activity. Yes, you can automate aspects of it, you can use portals to get news out, and currently you can certainly use Artificial Intelligence (AI) in a growing number of ways, including, weirdly, confidante and...
by Darren Weale | Dec 18, 2025 | blog, PR
As 2025 closes, we can reflect in a rather seasonal way and cite pantomime, that great British theatrical entertainment tradition with Dames, ‘Look-behind-you’s’, dastardly villains and happy endings, often involving a dashing Prince, as (yes,...
by Darren Weale | Oct 29, 2025 | blog, PR
No plan? No PR! We work in a lot of fields, one being the Small and Medium Sized Business (SME) sector. Our experience shows that frequently SME’s don’t actually have a plan for what they’re doing. Yes, there may have been a business plan at some...
by Darren Weale | Jun 18, 2025 | PR
In recent blog posts, we shared our view that the apparent decline of old/legacy media is unhelpful to society, and that the rise and nature of contemporary social media is beset with dangers to society. This post proposes that there can be solutions and alternatives...
by Darren Weale | Aug 28, 2024 | blog, CSR, Positivity, PR
PR is about raising awareness in the right places and with the right people at the right times. That can also incorporate changing behaviours – much of the time, buying behaviours – and language. Frankly, the one of these that is most typically valued is...
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