This series of blog posts is named ‘What do we have on the spacecraft that’s good?’ after the events and the human spirit portrayed in the movie Apollo 13, a pivotal NASA figure being Gene Kranz, pictured. Therefore, they are by nature optimistic, which is just as well as the first one coincided with the Covid-19 pandemic and early lockdowns.
Rather than proceed to be maudlin about the pandemic, it will be mentioned only briefly here, and in a quote from someone else. Author Thomas Curran, in fact, whose book ‘The Perfection Trap’ was published recently: “Life comes at us hard, sometimes really hard. The world isn’t the Elysian utopia projected on television screens, depicted on airport billboards, or smattered across social media feeds. It’s messy, disorientating, chaotic. The financial system is unstable by design, cost-of-living is spiralling, recessions, natural disasters, wars and pandemics emerge out of nowhere, we lose our jobs, we break people’s hearts, people break ours, those close to us pass away, and the arrow of time ceaselessly, and indifferently, accelerates ever forwards.” The positive here is that people keep trying to do good things despite all of that. One of those things is publishing thoughts that offer hope and perspective. Thomas’s book is one example.
Meanwhile, in the latest human rush to try out technology before realising what it means for the very present and future of humanity, the rise of Artificial Intelligence (AI) is upon us. A thoughtful blog post on the subject – mentioning a new campaign called ‘Save The Human’ – has just been published by digital marketing company babelMonkey, here. AI may prove to be part of what is good on the spacecraft, but frankly that jury is out and won’t be reporting its findings for some time.
Do check out our Spotify In Tune PR playlist. We’ll add a track relating to this post. When we think of one…
Darren Weale, Founder, In Tune PR
13 June 2023
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