Fake reviews and reputation

Fake reviews and reputation

I recall early on during the pandemic and the lockdowns that followed the rush to acquire personal protective equipment (PPE), items such as sanitisers, protective gloves and, particularly, masks. A portion of those supplied turned out not to be fit for purpose,...
Free speech has become free screech

Free speech has become free screech

Free speech is tremendously important. This post isn’t about to list a series of recommended restraints on free speech. But it is the case that free speech is troubled, and a fresh focus on truth, accuracy, and authenticity, are called for. In places, they are...
Better, bolder Media – the time has come

Better, bolder Media – the time has come

In recent blog posts, we shared our view that the apparent decline of old/legacy media is unhelpful to society, and that the rise and nature of contemporary social media is beset with dangers to society. This post proposes that there can be solutions and alternatives...
Social Media is not enough, or worse

Social Media is not enough, or worse

‘Social Media is not enough’, is something that I have been saying to business owners for some time. Lately, I have gone further, “Not only is social media not enough for some businesses to rely on for marketing success, but increasingly it will risk reputational...
The right words in the right places

The right words in the right places

In Tune PR’s motto (besides ‘amplifying awareness’) is ‘Putting the right words in the right places’. Too many times, though, the wrong words go in the wrong places. Sometimes, because it is felt there is nothing to be done. Two examples. One, a Waterstones bookshop...