Social Media is not enough, or worse

Social Media is not enough, or worse

‘Social Media is not enough’, is something that I have been saying to business owners for some time. Lately, I have gone further, “Not only is social media not enough for some businesses to rely on for marketing success, but increasingly it will risk reputational...
The right words in the right places

The right words in the right places

In Tune PR’s motto (besides ‘amplifying awareness’) is ‘Putting the right words in the right places’. Too many times, though, the wrong words go in the wrong places. Sometimes, because it is felt there is nothing to be done. Two examples. One, a Waterstones bookshop...
Reads, experiences, and listens 2: A collection

Reads, experiences, and listens 2: A collection

In January 2025, we published a blog post of a series of book recommendations by author and broadcaster Nihal Arthanayake, which he had posted on his Instagram account across the month. We follow this up here with further recommendations from other sources: In Tune PR...