PR’s can be in the media too!

by | Aug 11, 2022 | Uncategorised | 0 comments

PR’s can be (allegedly) shy and retiring folk, content to put clients in the spotlight of publicity, often while taking a backseat so far away it is over the horizon. Actually, we’ve done that too, but quite often we accompany clients into radio stations or into podcasting suites, as it is part of our media relations, helpful for the client, and, in fact, fun.

However, we have a project or two of our own and that has taken us out of our back room comfort zone! In August 2021, our Founder, Darren, founded a podcast, the Bromley Buzz, about the place he lives, the London borough of Bromley, working with Mental Wellbeing and Mindset Coach and Champion, Zeenat Noorani, Digital Marketing expert Sarah Marsh-Collings, and later joined by graphic designer Tim Dawson. That has demanded a certain unaccustomed personal boldness and led to appearances on BBC Radio London, BBC Radio Kent, and in print titles.

Darren also created an exhibition to celebrate the history of British Blues Music. Lately, that has been residing in the Music Library of the Barbican in London. That led to an appearance for Darren on BBC Radio 2 in Cerys Matthews weekly Blues Show. In the spirit of In Tune PR helpfulness, did the experience provide any tips for others heading onto national radio in Wogan House in London?

  • You may be told to arrive for, say, 9pm and that you’ll be finished in, say, 40 minutes. Arrive early, say by 20 minutes, and build in extra travel time so you don’t arrive flustered
  • Every presenter and show has their own style. Listen to shows before you go and pick up some clues
  • Do have a handy set of bullet points reminding you of things you might say given the opportunity, but, frankly, being spontaneous is key so don’t get too attached to it
  • The show producers will give you some tips/questions in advance sometimes. That can be reassuring
  • As with any media appearance, share it before and after. Though it is best to ask
  • Be ready to have a photo with the presenter. Create that memory that shares you and the show.

More on the exhibition at the Barbican Music Library until 19th September here.