Social Media is not enough, or worse, isn’t the best grammatical start to a blog post. But then, social media, which is arguably now seen as the be-all and end-all of marketing for some businesses and organisations, isn’t the best of channels. Whatever the motives that the likes of Facebook, X (formerly Twitter), Instagram, You Tube, and more were set up with, channel by channel, and to a greater or lesser extent, they have become toxic.