Blog
AI: Coming Storm or less smart than a house cat?
As I sat in the cab of an Only Pay What It Weighs van at Greenwich Integrated Waste Facility, I reflected on what Artificial Intelligence (AI) can't do. AI can't sit in a cab as its two-person crew unloads fly-tipped rubbish (including eleven mattresses and a fridge)....
Changing behaviour and language
PR is about raising awareness in the right places and with the right people at the right times. That can also incorporate changing behaviours - much of the time, buying behaviours - and language. Frankly, the one of these that is most typically valued is buying...
The Positive Posts: Gareth the Great
This blog post is written late on the evening in which the English football team lost to Spain in the final of the European Championship. The title 'Gareth the Great' unsurprisingly refers to England Manager Gareth Southgate, a remarkable man who has made his England...
Public Relations should bring people together
We believe that Public Relations (PR) should bring people together. Moreover, we act on that belief. That has had two main outcomes. First, the creation of the Bromley Buzz podcast, which fills a media gap in the London borough. Bromley is, for the most part, short on...
CasildArt space in London W2: a joy of a Gallery launch
The launch of the CasildArt space in London W2 - an art gallery on two floors - was a joy to attend. The debut exhibition, titled 'EmpowerHER: Creativity, Courage & Magical Thinking', featured some stunning art - as can be seen here. The main image for this post...
Workspace, worse space, and Irish Coffee
“Join over 3,500 attendees and 120 speakers at the Business Design Centre in London on 27-28 February 2024. Explore the latest products, trends, and insights in workplace design, strategy and culture at the Workspace Design Show”. Well, why not, I thought? So, I did....
Art for all our sakes
When the Deputy Mayor of London for Culture and Creative Industries, Justine Simons OBE, posted on LinkedIn a link to a London Evening Standard article she had written about why there are no votes in culture, she echoed something I have been saying for some time. I...
Roving Rainbow: finding positives
Feature image: Roving Rainbow pictured in Fruitworks coworking space in Canterbury, Kent. We like to make people smile and work with others who do the same. We love working with positive people and organisations and making a difference through our campaigns. We...
A positive welcome to 2024
We haven't loved 2023. We do hope for better things in 2024. We are, clearly, not alone. Warning: this post starts with sadness, but (spoiler) ends upbeat. There has been a lot to worry about and to have been upset by in 2023, and that not long after the low of 2020...
Amity
Recently, we started working with Amity, a remarkable singer-songwriter. Our use of the word remarkable came from first seeing Amity perform both solo and with his band Otto and the Cloud at a night for neurodiverse charity CASPA in New Cross, London. "I was drawn...
Hidden gems and best kept secrets
Sometimes, we work with 'hidden gems' and 'best kept secrets'. Sometimes, through projects we have set up, we help them to be less hidden and secret simply because we love to do that. One such project is the Bromley Buzz podcast. One of the nicest and best of best...
Stakeholder PR
The value of PR is most of all in helping people to make decisions in the favour of your product, service, cause, or campaign. It would be easy to assume that this means 'everybody' or a specific group of people, such as Chief Executive Officers in companies. In fact,...
PR is who you are ALL the time
'Business Is Personal', says Penny Power, MBE, and that is indeed the title of a book she published on the subject. The purpose of this post is to amplify that point, and to extend it into the realm of PR. To achieve positive public relations - to have your brand,...
What do we have on the spacecraft that’s good? 3
This series of blog posts is named ‘What do we have on the spacecraft that’s good?’ after the events and the human spirit portrayed in the movie Apollo 13, a pivotal NASA figure being Gene Kranz, pictured. Therefore, they are by nature optimistic, which is just as...
Let’s Talk Better is back – 26th May in Bromley
Photo: by Pete Bresser In 2022, In Tune PR's Founder, Darren Weale, co-created a new campaign called Let's Talk Better, with Mindset and Wellbeing Coach, Zeenat Noorani. The campaign aims to be a catalyst for better conversations, with a practical focus on Bromley,...
Of sources and PR Sourcerors
This week, our Founder, Darren Weale, posted what is to date his favourite post of his own on LinkedIn. We thought we would share it here: "Would you like to be a 'source'? Of opinion and comment for the media? It can be done. You can do it yourself, frankly, or...
New hope for young people at risk of eating disorders
This post is being published on the first day, 27th February, of Eating Disorder Awareness Week 2023. We hope the week makes a big difference. It is very sad to reflect that young - and not so young - people are finding the contemporary world and the human condition...
Mr Zigi Shipper, RIP
In the course of presenting the Bromley Buzz podcast, we met the late Zigi Shipper, holocaust survivor and inspiration, at the Biggin Hill Memorial Museum (pictured with Darren Weale). Zigi passed away on his birthday, 18th January 2023, aged 93 years old. As the...
Award at the ‘Curry Oscars’!
Bromley's Copper Ceylon restaurant recently won Best Restaurant London Suburbs at the prestigious British Curry Awards, also known as the 'Curry Oscars'. It also became the first Sri Lankan restaurant to win an award in the ceremony’s history. In so doing, it beat a...
Pop Rock Icons – The Book That Rocks
A new hardcover book is about to add its own lavish pictorial take on musical history. Pop Rock Icons provides a compendium of beautifully presented photographs from the 1960s and 1970s, an era when Rock was the Pop of the day. The fuse was lit by the Beatles with...
Chris Antonik to shine in the UK in November tour
Photo credit: Kirsten Sonntag Off the back of his new album, ‘Morningstar’, which is achieving stellar review after stellar review, Toronto-based blues-rock guitarist, singer and songwriter Chris Antonik tours the UK in November 2022. A taster from those reviews:...
PR’s can be in the media too!
PR's can be (allegedly) shy and retiring folk, content to put clients in the spotlight of publicity, often while taking a backseat so far away it is over the horizon. Actually, we've done that too, but quite often we accompany clients into radio stations or into...
Bromley Arts Festival begins
Image: Rik Ward - Instagram: rikwardphotoart July's Bromley Arts Festival has begun. Officially it started on 1st July with comedy (Bridge House Theatre), art (Bethlem Gallery), musical (Churchill Theatre), and drama (Theatre 62 and Bromley Little Theatre). Much more...
Help for male victims of intrafamilial abuse
Some subjects are so personal and so important that they should be delivered in the words of their author. Perry Power's story and initiative on inter-familial sexual abuse is one of them. The following words are by Perry and come from the home page of the charity...
Bromley Arts Festival
July 2022 sees all of the Arts events of Bromley celebrated together in the Bromley Arts Festival. In Tune PR is honoured to have been chosen to provide publicity services for the Festival, which covers theatre, comedy, dance, music, art, poetry, all live and local in...
Advice – Before you start with PR
The first public relations (PR) exercise, arguably, might have been Eve showing Adam just how shiny and juicy that handy apple hanging from a tree was, and that didn't end well! Things have moved on from the Garden of Eden, and the goal of PR - getting stories into...
Start Up with Why
Don't do things just because you can. You can contact the media at any time, but should you? Think first about why you're doing it, what about, and how you will go about it. This is one of the lessons we've been sharing while coaching business owners in the last few...
The Bromley Buzz – bringing people together
Photograph: Darren Weale and Zeenat Noorani; Mayor of Bromley Cllr Russell Mellor and Mayoress Geraldine Mellor; Sarah Marsh-Collings and Jason Murrell When we launched the Bromley Buzz podcast with the Pilot episode on 4th August 2021, we said "this is a voice for...
Mindset and music
PR's are usually backroom boys and girls who more or less remain behind the scenes as they propel their clients into the limelight. By contrast, our founder, Darren Weale, recently clocked up an appearance on the Mindset Matters radio show on Channel Radio 2 presented...
Creating a Buzz in Bromley
There is a newly launched podcast in the London borough of Bromley. Bromley Buzz. It is a collaboration between local residents Darren Weale of In Tune PR and co-presenter and mindset coach Zeenat Noorani, together with Sarah Marsh-Collings of Babel Monkey Digital...
Sponsoring Mindset Matters: mindset does matter
We are proud to be sponsoring a weekly broadcast on Channel Radio about mental health named Mindset Matters, presented by Zeenat Noorani. Our Founder, Darren Weale, explains. "We have long realised that mindset does matter. My own journey in creating a PR agency began...
Ten top tips for being a podcast guest
Between 1pm and 3pm on Tuesday 8th June, our founder, Darren Weale, appears on the long-established (it has clocked up over 500 weekly shows) Business Bunker internet broadcast. After its live airing, the show then becomes a podcast recording. It has quite a back...
Jarrid Lee: Country Music star in the making
The best musicians often either have a compelling story, can tell compelling stories, or have both. Rising Canadian star Jarrid Lee looks to have both. As he says, “I don’t belong in a box”, so while he is justly proud of his First Nation heritage, and he is an...
How to be a hot date with PR
This blog is based on a talk given to a London/Kent based networking group of small businesses and charities in March 2021 What do I mean by being a hot date with PR? Business is about being desirable. Is anyone familiar with the Dilbert cartoon series? The best...
Chris Antonik: Indiegogo new album fundraiser celebrates timely songs of community, self-compassion, hope, and belonging
Ontario-based, multiple-Maple Blues Award nominee Chris Antonik embraces reflective and topical themes as he announces a new album, together with a campaign of pre-sales and perks via Indiegogo to fund the recording, that runs until 8th April 2021. Indiegogo’s...
Learning to fly, and to fail
One of the songs on our Spotify playlist is Tom Petty and the Heartbreakers 'Learning To Fly'. The lyrics are more appropriate to our time in 2021 than when they were first written: Well, the good old days may not returnAnd the rocks might melt and the sea may burn...
The 12 Days of Christmas start in November for business startups
As the Twelve Days of Christmas approach, another twelve days showcasing inspiration and tools for startup businesses are underway, running from the 16th to the 27th of November. The 'Festival of Startups' brings daily online presentations and networking opportunities...
WORKTECH 2020 UK EMEA event – Putting the office back together
In recent months, the future has become more ominous, and the present chaotic. Work has become more fluid, and a fluid that is draining away from far too many people. The present and future workplace itself isn't what it was a year ago. The Covid-19 pandemic is seeing...
Adventures in Networking – 1 – Past, present, exhaustion and a Spitfire cannon shell
'Networking is exhausting' was the first draft title when I contemplated blogging about networking a year or so ago. True, that is not as gripping a title as the early unofficial title of Penny Power's advisory book 'Business Is Personal', namely 'Business is a...
Rotary Work Club to help unemployed people in Bromley
From October, local Rotary Clubs are to offer free new online learning opportunities to local people in Bromley, London who are unemployed or feel at risk of unemployment to learn useful skills to help them to gain new employment or to start a business. The 'Rotary...
Size matters – and as DIY SOS proves, that size is small
This week, we've been contemplating the work of a recently launched organisation, Back In Business, that is "Backing small businesses & freelancers in the UK, to get them back in business. COVID-19 is threatening the existence of the UK’s vibrant freelance and...
Our top tips for engaging with the media
On our home page, we pose these questions: Do you need to be read about, seen and heard in the media? Are you able to present your best self to the media? Do you need more confidence to be able to appear in the media? Then we invite readers to 'Check out our tips'....
What do we have on the spacecraft that’s good? 2
Our first blog post was named 'What do we have on the spacecraft that's good?' after the events and the human spirit portrayed in the movie Apollo 13. Working out what is good for mankind now as Covid-19 undoes a great deal of the assumptions made about humanity and...
What do we have on the spacecraft that’s good?
'What do we have on the spacecraft that's good?' is a line attributed to flight controller Gene Kranz (pictured) in the film Apollo 13. It is spoken as Gene is receiving a babble of information from his Mission Control staff as the Apollo 13 moonward-bound spacecraft...